![]() It was focused exclusively on independent films initially which is where it got its name. Indiegogo broke onto the crowdfunding scene before Kickstarter did. When it comes to the gaming enthusiast community on Kickstarter v Indiegogo, the former is far in the lead.īut, if you don’t have a game, then read on! Indiegogo I’ll tell you right now that if you have a game, just stop here and launch on Kickstarter. They don’t realize that the largest category is Games. These category stats usually surprise quite a lot of people. Out of all the categories they have though, it’s useful to note that the top 3 categories (as of November 2021) in terms of funding are the following: ![]() Kickstarter’s mission is “to help bring creative projects to life.” They’ve backed up that mission by becoming a Benefit Corporation in 2015 – and are still one of the few companies to have done so. You can launch your campaign within 15 primary categories on Kickstarter and 155 sub-categories. As of November 2021, they’ve raised $6,232,450,412 from 211,307 projects and 20,418,015 backers – of those 20.5 million backers, 6,910,587 backed multiple projects.Īccording to the traffic estimator SimilarWeb, Kickstarter sees an average of 22.5M unique visitors a month. The reason why is because Kickstarter has done a better job of making their brand synonymous with crowdfunding.Įven though they started after Indiegogo, they’ve surpassed them in terms of funds raised and daily traffic. If I were to walk up to a random person on the street and ask them to name a crowdfunding platform, I’d put all my money on them naming Kickstarter. If you look back on my past blog articles, you can even watch me struggle with this question as I’ve learned more about what types of projects are best for each platform.īy the end of this article though, you’ll have a detailed understanding of each platform and know which one you should launch on moving forward into 2022 and beyond. Each platform has their strengths and weaknesses and there are multiple factors that will play into which platform you should launch on. Kickstarter v Indiegogo – An Overviewīut really, it does. ![]() Should I use Kickstarter or Indiegogo to launch my crowdfunding campaign?Īre you ready for everyone’s least favorite answer? Here’s one of the questions I’ve gotten the most since starting LaunchBoom:
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